It's not the usual questionable depiction one is used to in advertisements where ad agencies seem to have forgotten it is not still 1953. No, this one is...
apparently implying that the sun is some kind of child molester.
There is really no other way to look at it. This isn't a depiction where the sun is physically harming children or acting like some kind of bully. No, these ads depict a rather predatory looking sun offering two children toys as some kind of incentive to get closer.
But the toys alone aren't really enough to ruin this ad for me. Rather, it's the way the sun looks at the audience with a sort of knowing grin. It's just unsettling.
I suppose the ad is successful in that it depicts how a sunny day can tempt children outside regardless of the possible harm of UV rays, but I'd rather not imagine the sun then trying to play a game of "hide the pickle" afterwards.
The ad's slogan is “protect them from sun,” but god if I don't read it as "never let them outside again."
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